We have set Goals and selected strategic Operational Choices that will help to meet those goals, while keeping everything as simple as possible.
GOALS of Aethyrworld for Member Benefits
1. To create a platform that supports those who need or desire to be able to safely and affordably obtain products related to Western esotericism, as well as other products that they may find of additional use and good value.
2. To make Premium Membership fees reasonable enough that all Members can derive benefit, since some Members will buy more product than others… while at the same time acknowledging that the terms of membership and fees must be sufficient to cover exchange operations and monthly overhead expenses.
3. To offer a wide range of curated publications in varied categories specifically related to aspects of Western esotericism that are of interest our customers.
4. To continually source and procure high-quality items in product categories that will be desirable for our customers at 30% to 50% discounts from standard retail:
- Essential Oils (50%)
- Quintessences (35%)
- Aromatherapy Bodycare (40%)
- Organic Soaps (42%)
- Cool Gifts (40–45%)
- Incense (50%)
- Statuary (40–45%)
- and more…
5. Regular FREE book giveaways (and coupon codes) for Aethyrworld newsletter subscribers and Premium Members.
These are some of the stated, envisioned, official goals of Aethyrworld, some of which will require time and continual progress towards them until they are more fully attained.
These are the initial strategic choices that we have made in order to keep operating costs, and thus material prices, as low as possible so that we can achieve our marketplace goals for all Members.
1. To be completely internet-based. To eliminate higher personnel costs for Aethryworld, all transactions and communications will be done through the internet.
2. All payments will be made via credit or debit card, and processed through Stripe until we have a strategic reason to do otherwise.
The overall Stripe fees are significantly less allowing more savings to be passed on to Members by avoiding the following:
- No Monthly Processing Gateway Fees
- No Incremental Multi-tier Assessment Fees
- No Monthly Merchant Account Statement Fees
- No Payment Information Security Costs
(By using Stripe’s system, we do not ever see or store any personal payment data at all.)
3. We will utilize the discount rates we acquire over time on shipping and only charge actual real-time shipping costs at cost. This will help reduce shipping costs on orders as the emporium does more shipping through preferred carriers.
4. We will use only Open-Source platforms such as WordPress and will support those who make components for open-source systems. We will not engage in expensive, high cost, proprietary systems to run Aethyrworld.
5. Transparent Policies: Aethyrworld Product Guarantees, Shipping & Return Policies are explicitly stated.
This saves thousands in annual operating expenses, which will be passed onto you. The open-source programming is simpler to maintain, to upgrade, and to support… not to mention usually much more logical.